Poll: New logo

Scott Silva ssilva at SGVWATER.COM
Mon Oct 24 19:40:30 IST 2005

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DAve spake the following on 10/24/2005 8:43 AM:
> Michele Neylon :: Blacknight Solutions wrote:
>> How about a compromise?
>> Keep the existing logo. Use the new logo for some new things and let
>> people
>> choose to use whichever logo they are happy with?
>> Or did I miss something?
>> It's not like Spam Assassin that had a hideous logo until the redesign
>> last
>> year
>> Just my 2 cents
>> M
> Multiple logos is a bad thing, it promotes brand dilution. Ideally a
> brand should be easily recognizable, even in a single color. Think
> Mercedes, Chevrolet, Nike. These brands are recognized all over the
> world. The name is not important, people will identify the logo on
> sight. They are constants and well known.
> Consider this, a fantastic review of MailScanner is written. Potential
> customers read the review and enthusiastically decide to download and
> try the product. When they follow the link from the review, they see a
> different logo. Any confidence in MailScanner that they had from the
> review could be lost when the link takes them to a website with a
> different logo/colors.
> "Is this the same product that was reviewed? I don't know".
> Just my thoughts, nothing more.
> DAve
With the persistence of the internet, this could have a "lot" of impact.


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