Poll: New logo -- concepts

[Julian Field]

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What would anyone think of the old logo with the new text font?

I agree with someone's thought that the text looks like an old 
typewriter. But maybe age ==> stability ==> reliability? (==> is "implies")

The MailScanner logo has to say "reliable and trustworthy" as well as 
"safe and speedy" which is what the shield device implies at the moment. 
Is "new and zippy" compatible with "reliable and trustworthy"? Is "new" 
even a concept we should consider at all? "Old" ==> "staid and solid and 
traditional".

It's all about working out what graphics imply what concepts, and what 
concept we want to associate with MailScanner, and more importantly what 
concepts we do *not* want to associate with it.

I have no training in marketing, but I think this is the basic idea.

Joost Waversveld wrote:

> I don't think it is wise to have two logo's... It can cause confusion....
>
> I would keep it by the old one... Just my 2 cents...
>
>
>> How about a compromise?
>>
>> Keep the existing logo. Use the new logo for some new things and let 
>> people
>> choose to use whichever logo they are happy with?
>>
>> Or did I miss something?
>>
>> It's not like Spam Assassin that had a hideous logo until the 
>> redesign last
>> year
>>
>> Just my 2 cents
>>
>> M
>>
>>
>> Mr Michele Neylon
>> Blacknight Solutions
>> Quality Business Hosting & Colocation
>> http://www.blacknight.ie/
>> Tel. 1850 927 280
>> Intl. +353 (0) 59  9183072
>> UK: 0870 163 0607
>> Direct Dial: +353 (0)59 9183090
>> Fax. +353 (0) 59  9164239
>>
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>
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- -- 
Julian Field
www.MailScanner.info
Buy the MailScanner book at www.MailScanner.info/store
Professional Support Services at www.MailScanner.biz
MailScanner thanks transtec Computers for their support

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